Our latest article has recently been published in Journal of Applied Social Psychology:

The current research addresses gender trouble (acts that question the naturalness of a binary gender system) in two parts of the recruitment situation: applicant attraction and evaluation. Experiment 1 (N = 1,147) investigated how different Equal Employment Opportunity (EEO) statements in an organization description influenced organizational evaluations. The EEO statements emphasized gender as binary (women and men), gender as diverse (multi-gender), or gender as irrelevant (de-gender; compared with no EEO statement). Gender minority participants experienced decreased identity threat in response to the multi-gendered and the de-gendered EEO statements, which increased organizational attractivity. There was no significant effect of EEO statement for gender majority participants. Multi-gendered and de-gendered EEO statements increased perceived gender diversity within the organization. Experiment 2 (N = 214) investigated how applicants with a normative or non-normative gender expression were evaluated by HR-specialists. Applicants with a non-normative gender expression were rated as more suitable for the position and recommended a higher starting salary than applicants with a normative gender expression. Women with a non-normative gender expression were rated as more likely to be employed than men with a non-normative gender expression, while women applicants regardless of gender expression were rated as the most likely to acquire the position. This research indicates that gender minorities can be explicitly included in EEO statements without negative impact on gender majority groups and with a positive impact on gender minority groups. Furthermore, a non-normative gender expression was not found to be a cause for biased evaluations in an initial recruitment situation.

Our latest research article entitled The (Not So) Changing Man: Dynamic Gender Stereotypes in Sweden has just been published in Frontiers in Psychology.

Abstract. According to Social Role Theory, gender stereotypes are dynamic constructs influenced by actual and perceived changes in what roles women and men occupy (Wood and Eagly, 2011). Sweden is ranked as one of the most egalitarian countries in the world, with a strong national equality discourse and a relatively high number of men engaging in traditionally communal roles such as parenting and domestic tasks. This would imply a perceived change toward higher communion among men. Therefore, we investigated the dynamics of gender stereotype content in Sweden with a primary interest in the male stereotype and perceptions of gender equality. In Study 1, participants (N = 323) estimated descriptive stereotype content of women and men in Sweden in the past, present, or future. They also estimated gender distribution in occupations and domestic roles for each time-point. Results showed that the female stereotype increased in agentic traits from the past to the present, whereas the male stereotype showed no change in either agentic or communal traits. Furthermore, participants estimated no change in gender stereotypes for the future, and they overestimated how often women and men occupy gender non-traditional roles at present. In Study 2, we controlled for participants’ actual knowledge about role change by either describing women’s increased responsibilities on the job market, or men’s increased responsibility at home (or provided no description). Participants (N = 648) were randomized to the three different conditions. Overall, women were perceived to increase in agentic traits, and this change was mediated by perceptions of social role occupation. Men where not perceived to increase in communion but decreased in agency when change focused on women’s increased participation in the labor market. These results indicate that role change among women also influence perceptions of the male stereotype. Altogether, the results indicate that social roles might have stronger influence on perceptions of agency than perceptions of communion, and that communion could be harder to incorporate in the male stereotype.

Our latest research article entitled Reducing a Male Bias in Language? Establishing the Efficiency of Three Different Gender-Fair Language Strategies was just published in the journal Sex Roles. Download the article as pdf here.

Abstract. Different strategies of gender-fair language have been applied to reduce a male bias, which means the implicit belief that a word describing an undefined person describes a man. This male bias might be caused by the words themselves in terms of generic masculine or masculine forms or by androcentrism (the conflation of men with humanity). In two experiments, we tested how different gender-fair strategies used as labels of an unknown social target (an applicant in a recruitment situation) could eliminate the male bias. The three types of gender-fair strategies tested were: (a) paired forms (he/she), (b) traditional neutral words (e.g., singular they, “the applicant”), or (c) gender-neutral third-person pronouns actively created to challenge the binary gender system (ze, Swedish hen). The two experiments were performed in Swedish with 417 undergraduates in Sweden and in English with 411 U.S. participants recruited online. In Swedish, the third-person gender-neutral pronoun singular (hen) was used. In English, several forms of such gender-neutral pronouns have been suggested (e.g., ze). In both experiments, results indicated that paired forms and actively created gender-neutral pronouns eliminated the male bias, whereas traditional neutral words contained a male bias. Thus, gender-fair language strategies should avoid using traditional words. Consequences of using paired forms and creating new gender-neutral words are discussed. We argue that an actively created gender-neutral pronoun is of highest value because it is more inclusive.